White Claw Savor Your Wild Side
The Ask
Create an integrated campaign for a brand that does not speak to baby boomers, and target them specifically.
The Concept
To get healthy, thriving baby boomers to feel like they can continue to feel young and enjoy life as they please, by offering them a younger and healthier alcoholic beverage alternative - because being young is not determined by one's age. The campaign takes a "larger than life"adventure-themed approach.
Role
Art Director, Graphic Designer, Copywriter
Created in collaboration with Beatrice Ferro and Chahat Malhotra