Recess Find Your Focus
The Concept
There's a widespread misconception surrounding CBD and its effects on our bodies. Many mistakenly view it as a "drug" that induces a universal state of "high." However, this couldn't be further from the truth. In reality, CBD has the opposite effect, promoting a sense of calm and mental clarity, enabling individuals to engage in their daily routines with ease.
Recess aims to inform its audience about their CBD-infused sparkling water, often referred to as their "efficiency elixir," designed to provide precisely these benefits. They draw parallels between real-life stressful situations and how their beverage can offer the relaxation people seek.
Breaking the stigma and offering a solution to daily stress and anxiety.
Role
Art Director, Graphic Designer, Copywriter
Created in collaboration with Chahat Malhotra