Skillshare #OwnYourQuirks
The Ask
Pick a well-known brand that has a super sucky social media presence.
Reinvent it in a very concise, surprising and cohesive way.
The Concept
Skillshare's #OwnYourQuirks campaign capitalizes on the individualistic nature of the Skillshare platform.
The platform offers a wide variety of non-traditional courses (such as the keeping of plants, and ethical hacking), and we wanted to highlight these unique courses so users would feel that the platform matches their quirky interests.
The goal is to make consumers and the process the hero of the brand, rather than end result (a problem we found when looking into their Instagram and Twitter platforms).
To translate the human and emotional aspects of the brand to social media, making it relatable.
Role
Art Director, Graphic Designer, Copywriter
Award
AAF Atlanta - Gold
Created in collaboration with Beatrice Ferro
