FLO #BashTheBias
The Ask
Tell authentic stories on behalf of a brand and show respect and restraint.
The Concept
Many people are unaware of the hidden medical gender bias, which unfairly discriminates against those who identify as female. This bias can lead to unintentional failures in treatment, communication, trust, and knowledge. We sought to #BashtheBias with Flo, a women’s menstruation and education application.
Role
Art Director, Designer, Copywriter
Award
AAF Atlanta - Gold
AAF District 7 - Gold
Created in collaboration with Madhusri Suresh