Georgia Power Great Power
24 Hour design challenge from Georgia Power.
The Ask
Excite Georgia Power consumers about sustainability initiatives at Georgia Power. Establish a brand message and fully integrated campaign in 24 hours.
The Concept
Power goes beyond the switch of a light. We’re accountable to future generations, and we’re working on building a better home for Georgians to come. And that is what we aim to do - to leave a mark by leaving no trace.
Engage consumers using consumer models to establish a brand legacy and communicate innovative and sustainable power initiatives.
Role
Art Director, Script, Visual Direction
Created in collaboration with Beatrice Ferro and Chahat Malholtra.
We wrote and established the brand messaging and paired it with quick, punchy motion visuals and an approachable and excitable tone to communicate Georgia Power’s commitment to the future. With great power comes a great future.
We paired the motion media elements with OOH and print to establish brand cohesivity and messaging across all platforms and touchpoints.
